Instagram For Business: 8 Tips To Grow Your Audience

Content that displays real-life customers excited to use your product or service acts as a badge of credibility for potential customers visiting your Instagram page. When followers notice you reposted someone’s story, many will follow suit and tag you in their own stories, especially if it’s tied to a discount. And, since 58% of Instagrammers grow more interested in brands after seeing them in stories, you might gain new followers from the networks of your community members. ‍Instagram Reels are 10-to-90-second video posts you can use to garner engagement from audiences beyond your followers.

It also provides the option of targeting a specific audience, based on a variety of parameters. Check out this Story by H&M in which they use the CTA, “See More,” to direct people from Instagram to their website’s product catalog. Always make sure that your comments are relevant and spark a conversation instead of being spammy. This is similar to the point above, with the added advantage of getting access to a much broader audience. This will Huta Digital also let you check all conversations about your brand in one place.

Here’s How To Set Up A Social Icon:

• Choose a profile picture on-brand with your other social networks, like your company logo.
• You can drive instant engagement by posing questions people can answer.
• Different groups of people are more active on certain social media platforms than others.
• Meta has detailed instructions for setting up a shop on Instagram.

Want to ensure your Instagram posts are seen by the right people at the right time? Similar to other forms of social media advertising (such as running Facebook Ads), Instagram Ads enable businesses to create and promote particular pieces of content to specific audiences. This is a powerful way to gain new customers, with stats from Instagram revealing 60% of users have discovered a new product or service on Instagram. Depending on the objective of your Instagram Ad, you can use these campaigns to build brand awareness, drive traffic to your website or even generate new leads. Hashtags are a powerful tool to tap into interests and popular topics of conversation related to your business. By doing your research and searching through keywords related to the products and services you offer, you’ll be able to identify niche hashtags to add to your Instagram posts.

I have a couple of do’s and don’ts when it comes to hashtags… Users want to know the face behind the username and make that connection with the accounts that they follow! Set yourself a target to either do this once a month or every X amount of posts. As much as new followers like your content, that doesn’t necessarily mean they’re scrolling and scrolling to find your first ever post in order to find the face behind the name! So introduce yourself every so often, say hi to new followers and give thanks to the ones that have stuck around and supported you. On Instagram, it’s not only the content you put out into the world that matters.

She also includes a link to her services page, helping her seal the deal if prospects happen to check out her Instagram account. To start, try using Instagram yourself to get accustomed with the platform. Go ahead and download the app (it’s free) for either iOS or Android. You probably have a content strategy for your blog, and a social strategy for Twitter, Pinterest and Facebook; Instagram should be no different. With a solid strategy, your business can really get a boost from spending some time using this platform.

Strategy 4: Engage With Your Audience

It’s not just a place for people to post selfies or pictures of their food, but a prime social platform with a rapidly growing audience in the demographic. Instagram is a visual medium, so to build your brand you’re going to need to incorporate strong photos. Now these don’t have to be professionally staged photos – it’s actually better if they’re not – but they do need to relate to your brand, and your audience. Instagram requires all posts to be published through its mobile app so you’ll receive a notification from Hootsuite on your phone when it’s time for a post to go live.

Not to mention having bots stink up your account with endless spam followers. This all damages your reputation and keeps you from growing an authentic Instagram following. When you reach out to potential partners, focus on mutual benefits. This feature helps people search for top posts and stories in specific locations, such as a coffee shop or a shopping mall.

Take this time to show off some benefits you don’t want customers to miss. If you’re going to want to grow your audience and increase sales, having an optimized Instagram profile is the very first step. Why take advantage of all these Instagram profile features and image formats? They can dramatically help increase your visibility in people’s feeds. Using a tool like Pixelcut makes achieving that level of cohesion and consistency in your imagery easier so that people know your brand when they see it. It has some cool features that make it easy to remove backgrounds and objects in images, and edit several images simultaneously, so everything looks and feels the same.

It gives your Instagram business account the ability to target your audience in a whole new way. Top posts can be turned into sponsored ads too and can garner more engagement. When you set up an Instagram business account, you can unlock access to insight and analytics regarding your followers using Instagram business tools. You can now learn more about who your followers are and what they are doing on your profile. You’ll be able to see Reach, Impressions, Website Clicks, Follower Activity. With Instagram, figuring out your second move before you’ve made your first is especially important.